Tuesday, December 9, 2008

My chapter in a book

The above images are of a book: INDIAN PHARMACEUTICAL INDUSTRY: Strategies and Challenges in Formulations Marketing. This book is a compilation of articles written by various experts. The book has been edited by Mr. B V S Prasad and Mr. K Gowri Shankar, who are noted experts in this field with very high qualifications. The book is published by the ICFAI University Press. As such, the ICFAI University Press has an initiative called Icfai books. In this initiative they publish books in the areas of finance, management and allied areas with a special focus on emerging and frontier areas. One project is to compile thought-provoking articles from leading professional mags and research journals. And in this series, 1500 books have been published. http://www.blogger.com/www.books.iupindia.org

One such book is INDIAN PHARMACEUTICAL INDUSTRY: Strategies and Challenges in Formulations Marketing. And my article published earlier in CHRONICLE PHARMABIZ, has been compiled in to this book. The article entitled Prescriber Fatigue and Product Life Cycle Management is in Section 2 - it is Chapter 11, and on page no. 127.

My thanks are due to ICFAI, the editors - Mr. B V S Prasad and Mr. K Gowri Shankar who have published the article in the book. And I will be failing in my duty if I do not express my heartfelt gratitude to Mr. Anand Mohan Dass. He was not only important in the process of the above book production, he has also kindly couriered a complimentary copy of the book to me. I once again thank Mr. M Anand,
Senior Research Associate, Icfai Research Center and Mr. Gowri Shankar. I also thank the Chronicle Pharmabiz team, in the first place, for having published the article some time back.

I request people interested in the Indian Pharmaceutical Industry to pick up this book as it is a great resource. It has 21 articles in all. The articles are in three sections: Section 1 is on Pharma Industry Overview, and the second section is on Marketing Strategies and Challenges: Formulations. The third section is on Company articles.

The ISBN is 978-81-314-1627-3

The book publishers are: The Icfai University Press, 52, Nagarjuna Hills, Punjakatta, Hyderabad, India, Pin code: 500082

Website: http://www.blogger.com/www.books.iupindia.org

Email: icfaibooks@iupindia.org

GO AHEAD, DO KINDLY EXPLORE THE ABOVE BOOK.

Thanks for reading this blogpost, please scroll down, read all other blogposts, click on OLDER POSTS, wherever required.

4 comments:

DR. RANGESH said...

Dear Mr. Sunil,
I am very happy to know that you have contributed an article for the book and the article is also very interesting and most warranted. Thanks for introducing this book as well and I am sure will become GITA for pharma marketing professionals. Looking forward to many more such writings from your pen.
Wishing you all the very best.
Regards,
Dr. Rangesh.

Sunil S Chiplunkar said...

MY GOD, DR. RANGESHJI, THANKS FOR THE WONDERFUL SURPRISE OF YOUR WORDS, YOU EMBARRASS ME WITH YOUR KIND APPRECIATION, IT ONLY REFLECTS YOUR INHERENT NOBLE AND BROAD HEART. THANKS FOR YOUR COMMENTS. YOUR BLESSINGS AND ENCOURAGING WORDS ARE TONIC TO MY SOUL! THANKS ONCE AGAIN.

Jeet said...

Dear Mr. Sunil,
Your article being Published in a book by a well known publisher means your knowledge being acceptable and also being made recommendable. This is a true acknowledgment of the Wisdom you have portrayed - As in the words of Swami Vivekananda - "Wisdom lies not in the amount of knowledge acquired by in the degree of its application".
Look forward to many more such learning's through your articles. Thank you

Sunil S Chiplunkar said...

Dear Jeet:

Many thanks for your encouraging words - it inspires me to work with continued passion & vigor.