The above images are of a book: INDIAN PHARMACEUTICAL INDUSTRY: Strategies and Challenges in Formulations Marketing. This book is a compilation of articles written by various experts. The book has been edited by Mr. B V S Prasad and Mr. K Gowri Shankar, who are noted experts in this field with very high qualifications. The book is published by the ICFAI University Press. As such, the ICFAI University Press has an initiative called Icfai books. In this initiative they publish books in the areas of finance, management and allied areas with a special focus on emerging and frontier areas. One project is to compile thought-provoking articles from leading professional mags and research journals. And in this series, 1500 books have been published. http://www.blogger.com/www.books.iupindia.org
One such book is INDIAN PHARMACEUTICAL INDUSTRY: Strategies and Challenges in Formulations Marketing. And my article published earlier in CHRONICLE PHARMABIZ, has been compiled in to this book. The article entitled Prescriber Fatigue and Product Life Cycle Management is in Section 2 - it is Chapter 11, and on page no. 127.
My thanks are due to ICFAI, the editors - Mr. B V S Prasad and Mr. K Gowri Shankar who have published the article in the book. And I will be failing in my duty if I do not express my heartfelt gratitude to Mr. Anand Mohan Dass. He was not only important in the process of the above book production, he has also kindly couriered a complimentary copy of the book to me. I once again thank Mr. M Anand, Senior Research Associate, Icfai Research Center and Mr. Gowri Shankar. I also thank the Chronicle Pharmabiz team, in the first place, for having published the article some time back.
I request people interested in the Indian Pharmaceutical Industry to pick up this book as it is a great resource. It has 21 articles in all. The articles are in three sections: Section 1 is on Pharma Industry Overview, and the second section is on Marketing Strategies and Challenges: Formulations. The third section is on Company articles.
The ISBN is 978-81-314-1627-3
The book publishers are: The Icfai University Press, 52, Nagarjuna Hills, Punjakatta, Hyderabad, India, Pin code: 500082
GO AHEAD, DO KINDLY EXPLORE THE ABOVE BOOK.
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