Saturday, March 2, 2013

Sun 'n' Strides

Above: first photo is of Mr. Dilip Shangvi, MD of Sun Pharmaceutical Industries Ltd., Mumbai and below that is the image of Strides Arcolab brand logo

Nothing succeeds like making a lot of money! 

The talk of pharma town are the two financial genius firms: Sun Pharmaceuticals and Strides Arcolabs group - while the former is always making headlines with its bold moves of acquisition and expanding its global footprint, the latter - Strides - is now in the news for its fast unique business model where the Strides group strengthens businesses and sells parts of the business for a fancy sum to retire its debts, and reinvest in other parts of its businesses to further strengthen them. 

The flavour of the season is Sun and Strides! Both make news with their big bang financial moves. While Sun buys up companies with a hefty appetite, Strides makes rapid expansion moves; on 1.3.2013 Strides made a huge bang through it's big ticket sale of Agila (a Strides group company) for Rs. 10,000/- crores to Mylan (a US generic company), the monies earned by Strides through this sale, will be used by the group for paying shareholders, retiring debts and investing in other businesses for improving their operations.

Both company are an interesting study of contrasts and similarities (my perceptions are part of the following analysis):
Sun Pharma
Growth through domestic to international
Growth from international to domestic
Inorganic and organic growth
Inorganic and organic growth
Growth through branded formulation marketing and generic marketing
Growth through contract manufacturing and then through own formulations marketing
Driven by passion and zeal of one person: a one man army: Mr. Dilip Shangvi
Driven by passion and zeal of Mr. Arun Kumar and team of professionals
Profit driven growth - silently pursueing knowledge oriented growth
Profit oriented growth, openly knowledge oriented
Niche market growth
Mass market growth

Customer relationship before brand equity
Corporate brand equity equally important (goes along with customer relationship)

Aggressive global professionalism
Aggressive global professionalism
Calculatedly low profile
As a matter fact image projection

Such is the stuff of legendary successes! Kudos to Sun and Strides - their successes are a feather in the cap for the Indian pharma and healthcare industry.  Please scroll down and read all other posts, kindly recommend this blog.