Saturday, September 7, 2013

Engrossing Yangon Yatra

Our Aug 2013 Yangon Yatra (journey) was very succcessful...Yangon (formerly Rangoon) is the new frontier for pharmaceutical and other marketers. No doubt, 60% of pharmaceutical market in Myanmar (formerly Burma) is already serviced by pharmaceutical companies from India, evidently there is still high growth potential available in this place. Company names like Ranbaxy, Sun, Lupin, Dr. Reddys (DRL), Apex etc are household names. The market in Burma is very fluid, not strictly regulated, hence, the OTX trend is strong. This means, along with doctor oriented promotion, in-pharmacy activity and advertisement promotion of certain category of products like analgesics, vitamins and minerals etc is done on bill boards, car windscreens, POP (point-of-purchase) material, on sun shades at various retail (pharma and non-pharma counters) locations etc.

Which is the special ingredient that helps one succeed?

To achieve a mission one has to get ENGROSSED … that is the trick. It is almost like meditation. When one is highly involved, the chance of an acceptable event is high (what it means, is that the event that occurs may not be as per expectations OR IT MAY BE BEYOND EXPECTATIONS, nevertheless the experienced event will be acceptable to all stakeholders).

Getting engrossed implies total involvement:

Working to achieve an objective is not just about IQ, special talent, great memory, qualifications, superior grasping power, good communication… it is actually about dedicated high involvement with a spirit of surrendering … verily getting ENGROSSED.  When one is engrossed, the result will be positive.

Engrossed behaviour is 24/7 and it includes the pain-staking preparation activity also

To experience a success event, one has to prepare well, sit with a pen and paper, imagine what will be required in forthcoming situations and organise the resources well in advance, with the help of a check list.  This preparation is very vital for a fluid final event.

Our Yangon Yatra was truly engrossing.  The results were good ... the experience thrilling ... the people of Yangon: lovely, friendly, simple, pacific and good.  Since there is good usage of English there is a homely feel. MINGALABA ( a Myanmarese greeting MAY AUSPICIOUSNESS FILL YOUR MOMENTS OF LIFE!)

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