Articulating and presenting messages persuasively, creatively, regularly and with high impact is crucial for pharmaceutical business results. The life - breath of pharma business marketing is getting the message right in a particular context. Actively working on the high impact message requires one to know the subject matter deeply and the societal trends. For instance, corona virus is a 'common cold causing virus', it has dangerous sub-types that often cause fatal infections, but usually it causes non-fatal common cold symptoms by infecting nose, upper throat and sinus areas. So it will be a good message to articulate use of oral mouthwash + gargles for healthy mouth and throat axis - particularly this season where corona fright is more! (Click: https://www.who.int/westernpacific/emergencies/covid-19)
Gargle your way to health! A campaign to spread good health through gargle!!
We are our habits! If we have health - supportive habits, our chance of good health is more! Sore throat incidence soars during cold season, rancid oil in foods causes sore throat, and air pollutants too irritate the throat. Infection causing agents colonise and irritate throat mucosa. Hence, gargling is a simple act to remove such irritants and sooth soreness in oral and pharyngeal or throat mucosa. There is a beneficial impact on tonsil stones too by the act of throat gargling. Health improves through gargles!
A number of healthcare manufacturers have hitched on to the gargle approach:
Excellent link to the Betadine website: http://sg.betadine.com/en/sg/cold-and-flu/betadine-gargle-and-mouthwash
Promoting gargling - creating health and gaining commercial success! Savvy healthcare marketers click through messaging on a broader theme. Gargling is a simple yet unused approach for healthy way of living. Use any of the gargle products or a home-made product and gain health.
Objective: To make gargling a fun regular habit for oro-throat care
Key results:
1) Message regularly using social media on the benefits of gargling with product A and obtain improved product visibility by 100%
2) Increase over-the-counter sale of gargle mouthwash product A through dangler hit strategy at pharmacies, and obtain 100% increase sales
3) Create a website with message board for product A users to post their gargle habit experiences and benefits - collect atleast 10 user experiences per week...
A simple ready-to-use salt water gargle too is a zero hassle product for fast sales riding on gargle habit!
Gargle your way to health! A campaign to spread good health through gargle!!
We are our habits! If we have health - supportive habits, our chance of good health is more! Sore throat incidence soars during cold season, rancid oil in foods causes sore throat, and air pollutants too irritate the throat. Infection causing agents colonise and irritate throat mucosa. Hence, gargling is a simple act to remove such irritants and sooth soreness in oral and pharyngeal or throat mucosa. There is a beneficial impact on tonsil stones too by the act of throat gargling. Health improves through gargles!
A number of healthcare manufacturers have hitched on to the gargle approach:
Promoting gargling - creating health and gaining commercial success! Savvy healthcare marketers click through messaging on a broader theme. Gargling is a simple yet unused approach for healthy way of living. Use any of the gargle products or a home-made product and gain health.
Objective: To make gargling a fun regular habit for oro-throat care
Key results:
1) Message regularly using social media on the benefits of gargling with product A and obtain improved product visibility by 100%
2) Increase over-the-counter sale of gargle mouthwash product A through dangler hit strategy at pharmacies, and obtain 100% increase sales
3) Create a website with message board for product A users to post their gargle habit experiences and benefits - collect atleast 10 user experiences per week...
A simple ready-to-use salt water gargle too is a zero hassle product for fast sales riding on gargle habit!
Wish you good health through gargling!!
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