tag:blogger.com,1999:blog-6626437203973616967.post3367979699829945206..comments2024-03-23T15:01:23.825+05:30Comments on PHARMACEUTICALS AND HEALTHCARE: November musings: Diwali, Diabetes and Exubera (will it make a come-back?)Sunil S Chiplunkarhttp://www.blogger.com/profile/11226088596011152385noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6626437203973616967.post-36306753192073996342007-11-07T18:52:00.000+05:302007-11-07T18:52:00.000+05:30A very positive and interesting reading is here at...A very positive and interesting reading is here at - <BR/>http://mediaroom.pfizer.com/portal/site/pfizer/index.jsp?ndmViewId=news_view&newsId=20070425005908&newsLang=en<BR/><BR/>It is a far cry from what has happened to Exubera.Sunil S Chiplunkarhttps://www.blogger.com/profile/11226088596011152385noreply@blogger.comtag:blogger.com,1999:blog-6626437203973616967.post-8353799163866518522007-11-07T14:43:00.000+05:302007-11-07T14:43:00.000+05:30I am imagining a strategy session at Pfizer (pleas...I am imagining a strategy session at Pfizer (please note this is strictly hypothetical - but possible?!):<BR/><BR/>Person 1: Hey! The offtake of Exubera is lacklustre. It needs to be rebooted, we need a buzz.<BR/><BR/>Person 2: Let us try attitude change through dissonance. Let us announce Exubera withdrawal and watch for market reactions. After all doctors too want new drugs that are safe, efficacious, and convenient. So we can actually engage the target audience to reconsider Exubera with this announcement - isn't it?<BR/><BR/>Person 1: May be we should try it. After all the worst case scenario is that the sales will not go up and if sales continue the way it is going on now, we anyway have to withdraw Exubera.<BR/><BR/>Person 2: Right, let us try attitude change through dissonance! Let us announce withdrawal of Exubera.<BR/><BR/>Person 1: If this strategy of attitude change through dissonance does not work, we can relaunch Exubera after some more clinical studies, and innovative design. <BR/><BR/>Person 2: Right let us do it!!Sunil S Chiplunkarhttps://www.blogger.com/profile/11226088596011152385noreply@blogger.com